Review of Influence: The Psychology of Persuasion by Robert B. Cialdini

I’ve been wanting to read this book for some time. Almost every big-name marketer has mentioned this book and now I can see why. It really is the bible of persuasion, influence, and marketing Influence: The Psychology of Persuasion, was written by Robert Cialdini, a professor of psychology and marketing. He set out on the goal to understand how compliance professions get us to take action, Read More

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