XPotential™ - Total Tools - Exploding the potential of people to build brand equity

Brand equity is top purchase driver for consumers, beating out ads - Insider Intelligence Trends, Forecasts & Statistics

The brand: the most valuable business tool ever invented – Tom Roach

Building Brand Equity for Stronger Recognition and Market Positioning - FasterCapital

Brand equity: The Catalyst for Unwavering Brand Loyalty - FasterCapital

BANKNOTES

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data - Natalie Mizik, 2014

XPotential Australia New Zealand

Xponential Fitness (XPOF) Q4 Earnings Miss Estimates

What Is Brand Equity & How to Build, Maintain & Measure It

Summit Partners, News

Franchise Journal October 2022 by TheFranchiseJournal - Issuu

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning