As more than 90 million households, or 30% of European TV homes, still rely exclusively on free-to-air channels for their TV consumption, the ongoing evolution of DTT transmission standards could be seen as a way to rejuvenate a TV access mode which does not appear as prosperous as it was in the past, at first glance at least. Can the implementation of new DTT standards successfully strengthen these infrastructures? Although the penetration of digital terrestrial television has been steadily declining in Europe over the past few years, technology standards have evolved, as 28 countries of the region already made the
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